In his case, the FDA was against it. No bottle of snake oil is going to erase a lifetime of poor eating habits and a lack of exercise. The medical community was against it." Good advice. Well, I’ve already mentioned that you have a lot to lose -- and getting your money back may not be all that easy either. All he wants to do is help people. He claimed that no matter what kind of disease you had, there was a natural or herbal cure for it -- and he had it in his book. IT’S A MIRACLE!This first element is insidious because it offers hope to people that have little left.The second element builds INTRIGUE and continues to draw you in.The third element builds EMPATHY or even sympathy for the guy and his product.

No drugs, no surgery, no traditional medicine needed at all.Element Number 2."Element Number 4. No, they’re not doing it for the money -- however they do accept MC and VISA." Excuse me, nothing to lose??? What about losing your health by following some quack cure? What about making your health situation worse by withholding or foregoing medical treatment? I’d say you’ve got a LOT to lose and you need to consider this very carefully.Remember, there is no free lunch and there is no "miracle cure.Here’s where they play on your fear of missing out. Time is running out and the "miracle" will only be offered for the next 3 minutes (or 30 callers or whatever)."So when you come across any kind of quack making any kind of outrageous claim and you ask why hasn’t this been make public before, the answer you always get is that there’s a conspiracy against them. You hear others use this same formula for a variety of products. This sales formula contains the following elements:Element Number 1. It’s used to create interest and the more outlandish the claim, the more likely you’re going to stop and watch.Element Number 3.The clincher is that they’re only offering this miracle for a limited time so you have to act fast.

You name it, he claimed they were against his information.95, see if the sales pitch doesn’t follow this same formula.The fifth element builds CONFIDENCE that you can always get your money back so it’s no big deal to go ahead and order it. They make you feel like you’re part of some deep, dark secret. Same principle.CONCLUSIONSo there you have it." and you reach for the phone and your credit card. You think, "Poor guy.Of course, the product or book comes with a full 30-day money back guarantee so you have "nothing to lose. TIME IS RUNNING OUT.The forth element is designed to get you to take ACTION. The drug companies were against it. Now he wasn’t claiming that the information in his book would lessen your symptoms or reduce your pain, no, he was claiming that you would be absolutely, positively, money-back-guaranteed Inversion Tables Factory CURED!!My jaw dropped as I listened to this guy make all these outlandish claims and I thought, how can people listen to this kind of junk? Worse, how can people send this guy their hard earned money?The more I watched, the more it hit me that he was using a very familiar sales formula.

You CAN improve your health but you’ve got to take a balanced approach and consistently work at it.These guys always portray themselves as a "prophet in the wilderness" just trying to get the word of this miracle out to the masses.You’ve also heard about other "miracles" I’m sure: double your money in the stock market, become a real estate millionaire, clean your bathroom with no scrubbing, and on and on. The cat chases it on instinct. They say that they do what they do because it’s their mission, their passion, it’s the right thing to do. It’s like putting a string in front of a cat and then jerking it away. Saturday morning TV is usually composed of nothing but infomercials and today was no different. They’re going to dangle this miracle in front of you and then start to take it away hoping you’ll jump up and call the operators who are standing by. They talk about all the problems they’ve had getting anyone to listen (there’s a conspiracy, you know).Element Number 5.This first element is the BAIT. A PROPHET CRYING IN THE WILDERNESS. You begin to ask yourself, "What if it IS true? I don’t want to miss out. We’ve all heard the claims before: lose weight while you sleep, cure cancer overnight, stop pain without surgery. I’ll bet it does. So turn off the infomercials and I’ll see you at the gym!.

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